PR, advertising, digital design, e-marketing, website development, marketing consultatation
Our integrated marketing approach ensures consistency of branding and messaging -- and is especially beneficial for start-ups and small companies who need to maximize their ROI. Our experience is diverse -- but especially strong in technology, travel/tourism/hospitality, insurance and other financial services, not-for-profit, and trade associations.
Keywords: PR, advertising; integrated marketing; e-marketing; digital design; website development; social media;
Interview Q&A
How long have you been in business?
Herman Associates has been in business for over 35 years.
What is your primary product or service?
Marketing communications, that can take the form of advertising, public relations, graphic and web design, social media and/or e-marketing.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I graduated from Pratt Institute, majoring in advertising and design, and my first job was at one of the premier ad agencies in NYC. I started my own advertising and graphic design company within five years of graduation.
How do you differentiate yourself from other businesses in your category and area?
We provide an enormous amount of personal service, and often function as an extension of a company's marketing or communications department. We tend to keep our clients for many years, in some cases for over 15 or more years--unusual in this business. Because we are an integrated marketing company, we can provide a wide range of services that meet the diverse demands of our clients' outreach efforts.
How many locations do you have and do you have plans to expand?
We are centrally located in midtown NYC, on Madison Avenue, where we can easily service clients from coast-to-coast and around the world.
Who owns your company or runs daily operations?
We are a private company. The advertising agency, Herman Associates,Inc. is headed by Paula Herman, CEO and Stuart Herman, president. We also are co-creative directors.
We are both also partners in our Public Relations affiliate, Herman & Almonte PR, LLC,along with our managing partner Mario Almonte.
What are your hours of operation?
Depending on the day or the assignment load, we can be involved from 9:00 am till deadlines are met. However, our standard hours tend to be 9:00 to 6:00